The Doctrine Of The Mean Philosophy Essay

The Doctrine Of The Mean Philosophy Essay Aristotles The Doctrine of the Mean is defined as: virtue, then, is a state of character concerned with choice, lying in a mean, i.e. the mean relative to us, this being determined by rational principle, and by that principle by which the man of practical wisdom would determine it. An interpretation of the passage would be that at any given virtue lies between two extremes, either excess or deficient of, and the means between the two extremes determined by our rational principle, would be the virtue by which we should act upon in certain situation. Virtue as a state of character is a matter of how we stand with regard to the passions. Before proceeding with how Aristotle uses the doctrine, we should look at how Aristotle defines the mean as. Now, by lying in a mean, Aristotle does not take it to be arithmetical. For example, taking 10+2=12, and the mean of this equation would be 6. However, in the Milo example, the six pounds of food would be considered either too much or too little, depending on which athlete you are feeding. Aristotle does not deny that the intermediate is equidistant from each of the extremes, which is one and the same for all men, by intermediate relatively to us that which is neither too much nor too little-and this is not one, nor the same for all. What Aristotle seems to be saying here, is an account that on a particular scale of the two extremes, the intermediate, or virtue, is the same distance from the two extremes. Going on from both passages, it is not the case that it will be the same for all men, and the intermediate is determined by the individuals in how they act in accordance with certain situation. A case example of how the doctrine works is for instance, social party. There are two extremes, excess of drinking alcohol and deficient of drinking alcohol. In this case, an excess of drinking alcohol might impair your judgment on certain decisions, leading to a regrettable mistake, while lack of alcohol might lead to ostracizing of certain social group. In either of the two extremes, the action and the circumstance give unwanted results. The intermediate in this case would be, to feel them at the right times, with reference to the right objects, towards the right people, with the right motive, and in the right way. So the correct action to take in the fraternity case would be to take in the right amount of alcohol, neither excessive so that you would lose your rational, nor lack of so as to not be ostracized from the social group. Problem with The Doctrine of the Mean: clarifying what the Intermediate means. The problem with the doctrine is understanding what it means to be in the intermediary. In one sense, it is easily comprehensible as having the right references to do the right action, but for example, in the case of fear and confidence, where the extreme of fear leads to cowardice and the extreme of confidence lead to rashness, how are we to understand the relation of intermediary virtue between the two extremes? In one sense, we cannot neglect one vice over another, such that we cannot say that the intermediary is excess/deficiency of fear or excess/deficiency of confidence, for the intermediate has to carry both the properties of fear and confidence. It would not do to say that the intermediate lies in relation to one vice, for example, that the same intermediate would be found if we only take in account of having too much or too little fear, we would find the same intermediate for if we only take in account of having too much or too little confidence. Aristotle does not necessarily state anywhere in the text, however, it should be reasonable to suppose that any two extremes in relation to the intermediate will undermine, but not neglect, one of the two extremes and exaggerate the other extreme. So, we can suppose that both fear and confidence are unopposed to cowardice and rashness. If the intermediate have to carry both the properties of fear and confidence, then it would help give a clearer account on where the intermediate lies on the doctrine. A means in relation to the two extremes would then be between the two extremes, where the intermediate have both the property of the two extremes. A virtue then would be the intermediate between the two extremes, individually distinct from the two extremes by having both properties of the two extremes. Aristotle does not give an explanation in ethical application what he means by virtue as intermediate. However, Aristotles description of the intermediate and the two extremes do allow room for the argument to understand that intermediates have both properties of the two extremes. With an account of being able to find the intermediate on the scale of the two extremes, an intermediate is the right expression of action or emotion, independent of the two extremes, but the two extremes are dependent on the intermediate in their relation to virtue. Conclusion In this paper, I have given an account of Aristotles The Doctrine of the Mean, by offering a general interpretation of the doctrine and using examples to understand the doctrine. What I proposed for the paper is to give a clearer understanding of what the intermediate is and their relation to the two extremes. Most interpretation of Aristotles account of the doctrine seems correct, in that it is to act or express appropriately in a certain circumstance, but take it for granted that the intermediate is just what is between the two extremes. There are many problems regarding the doctrine that Aristotle gives, but in most cases, if we can understand the relation of the two extremes and the intermediate, then we could explain some of the discrepancy that arise from the doctrine.

Marketing and Paul Logan Essay

ACA is a marketing consultant firm specializing in creating strategies to assist businesses. Our mission is to aid your company by planning suitable approaches to support brand transition for Manchester Products. Business Overview In the case of the Manchester Products: A Brand Transition Challenge (Quelch, 2009), Manchester Product was a manufacturer, which offers premium office furniture. Also, the company is one of the leading office furniture brands in the United States because of their skills in engineering and ergonomics that make the company’s products become popular in term of style and comfort. However, the research by the company shows that 5% of their consumers purposely bought office furniture products for home. Therefore, Manchester has decided to enter household furniture market with the acquisition of Paul Logan’s Furniture Davison (PLFD). Also, Paul Logan is a well-known brand for home furniture due to its fashionable and colorful style, which makes its products unique. In addition, the acquisition only included a furniture division; however, Paul Logan still runs the apparel, fashion accessories, and home dà ©cor divisions. Also, Paul Logan allows Manchester to use its brand nam e for only a three-year period. SWOT Analysis Strengths- Manchester has a strong reputation and brand image in the office furniture market, while PLFD is the leading brand for household furniture. Therefore, the coexistence of these two popular brands will allow the company easily promotes its products. Also, the acquisition of PLFD will allow the company to expand its product line as well as gain market share from household furniture market. In addition, the company financial was stabled and expected to grow by 30% in 2005. Weakness- the company is struggling with their distribution network because office furnisher distribution did not interact with home furnisher distribution network. Thus, the consumer might have difficulty to access home furnishes products line. Opportunities- the economy started to recover after the recession period, and it seems that the household furniture industry has been growing since 2002. Therefore, there is a potential for Manchester to enter the home furniture market during this period. Threats- the increasing number of imported furnishers from China and Mexico has threaten the United States furnisher industry because these regions have lower labor cost, which make product less expensive. For instance, over the past five years, the percentage of importing furnisher from China increases by 154%. If the low-cost imports trend from overseas still continues increasing, the United States furnisher industry might collapse in the future. Synopsis of the current situation The case, Manchester Products: A Brand Transition Challenge, Quelch (2009), reports that Manchester is facing the challenge of brand transition as well as determining the marketing expenditure to support the transition of the brand. Paul Logan has strong brand images, which allows Manchester to easily promote household products. However, Manchester can use the Paul Logan brand only for three year, so after three years, the company has to change the name and by that time its might struggle to rebrand itself. Therefore, the company must make sure at first place that the consumer will not confuse or mislead with these two brands. On the other hand, the company should take advantage of Paul Logan brand image because consumer have confident to buy Paul Logan product because in the sense that they will receive a high-style and quality finisher. Moreover, since the company will use Paul Logan brand only for three year, thus company have to determine the marketing expenditure for Paul Logan by finding the right advertising strategy and promotion programs. Currently, Paul Logan mainly spends its marketing budget on push programs such as volume rebates because the company believes that rebate program will lead to successful distribution network. Whereas, Manchester focus on pull program such as national adverting because advertisement will help company promote the brand as well as provoking of sales. Identify Key Marketing concepts Customer brand roles- brands will give the knowledge about the product to the consumer. Once consumers has experienced the product and its satisfied their need. Also, when consumer already have knowledge about the brand this will make they feel more comfortable for the next purchase. Purchase decision also became less. Paul Logan is already a well-known brand for household furnisher, and consumers have their product experience and knowledge about the brand. Thus, for the next purchase, the consumer will have confidence to buy the product because they has their experience in the brand and feeling they will receive quality piece. However, if Manchester considers rebrand itself, it might take time for consumer to learn about the brand also purchase decision is more longer than buying the branded ones. Company brand roles- to protect the brand, the company should be able to keep the feature of the product, such as design, also the brand will help company-categorizing product. For instance, Manchester is known as an office furnisher and consumer might be confused if Manchester used the same brand name for household furnisher product line. Thus, the Paul Logan brand has a stronger identification for household furnishers, and it will also help consumers not be confused about the brand. Competitor brand roles- the competitor of the market-leading brand is aiming to compete by building product to target at the market leader. For example, National Furniture Company, which is Paul Logan’s competitor in terms of price point, realize that Manchester and Paul Logan will merge that brand. National takes advantage of the uncertainly association by announcing price reduction.

The Fight Against Thesis Writer

The Fight Against Thesis Writer A thesis proposal is essential to be created as it's a way for those men and women who will evaluate your research topic or subject to comprehend how you want your study to further develop. Making a thesis proposal will be able to help you determine the problem that you want to give a remedy to through your research study. When you compose the thesis you ought to keep the audience in mind. Silver a thesis isn't a mean feat. Thesis Writer: No Longer a Mystery You will not discover a thesis statement generator on the internet which is able to make an original argument which will not bore the reader. Whenever someone reads your thesis statement, they ought to acquire a feeling of what your paper is all about and what, if any, slant or argument you've got. A thesis statement is comprised of a couple of sentences that summarize the heart of your findings and explain what the aim of your paper is. 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Violent Video Games Contribution To Adolescences’ Behavior

Violent Video Games Contribution to Adolescences’ Behavior Amando Widjaja, 20487851 Motorist in Toronto were in shock when a driver was spotted driving so recklessly on a major highway that the local law enforcement had to be alerted. The reckless driver was driving at about 120km/h which was well over the speed limit for the highway. Soon later after the call, local police officers managed to get the car to a halt and keep the situation safe. The police officer would have never anticipated what about to happen when they got the driver out of the car and interviewed the driver. They found out that the driver was â€Å"†¦ an 11-year-old boy† who â€Å"†¦ had just been finishing playing Grand Theft Auto at home and wanted to find out what it was like†¦show more content†¦The brain is certainly still under development. More specifically, the prefrontal area of the brain that contributes to critical cognitive control systems was under development while the reward system located in the limbic areas is already fully developed (Krause, M et al, 2012, p.424). This evidence shows that people at this age range tend to make risky decision or unable to properly calculate the risk and the reward of an action due to under-developed cognitive system. In addition to that, adolescents tend to take high risk decision because it is the least resistance path or decision for them. The evidence to it is â€Å"adolescents who selected the high-risk choice had less brain activity in their prefrontal cortex than those who selected the low-risk choice †¦Ã¢â‚¬  (Krause, M et al, 2012, p.424). Hence, it is no surprise that the 11-year-old boy decided to make high risk and high reward decision because of his under developed cognitive system as well as less energy is required to take such decision. The journal titled â€Å"The American Psychological Association Task Force Assessment of Violent Video Games: Science in the Service of Public Interest† by Calvert, S. L et al, will discuss in greater detail the relation between violent games and its effects on youths (Calvert, S. L et al, 2017, p126). This journal suggests some evidence as to why the boy decided to drive the car, which belongs to the young boy’sShow MoreRelatedMedia Violence And Its Effects1057 Words   |  5 Pagesaggression behavior for years. The impact of exposure to violence in the media the long term development and short term development of aggressive behavior has been documented. Aggression is caused by several factors, of which media violence is one. 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